About UConn Gives
How to Use This Toolkit
Help us spread the word. This toolkit has all the assets you’ll need to motivate your alumni, students, and donors to support your project. Use the sample files and start promoting your project or UConn Gives as a whole, or download the logo to create your own custom material.
This section contains the basic elements needed to start talking about UConn Gives. Download the Giving Day logo, use the boilerplate message below, and start sharing! We’ve provided some key messages to help you get started.
Access the full suite of logos. Choose the version that works best for you.
UConn Gives is a 36-hour giving initiative. Uniting UConn Nation in the spirit of Husky pride, each gift made will directly support UConn students and programming, strengthening the University and ensuring its continued success as the state’s flagship University. For more information, visit givingday.uconn.edu.
Add these key points to your communication material, or use them as a starting point in crafting your own messages.
Email and Web
Speak directly to those in your network through email, or provide broad access to your UConn Gives project on your website. Below you’ll find UConn Gives web button and email templates.
Make it easy for your supporters to give. Add a button on your website that directly links to your project.
Copy and paste the following code into the back end of your website:
<a class=”btn btn-danger” role=”button” href=”YOUR DIRECT LINK” target=”_blank”>GIVE NOW</a>
Copy, paste, and customize this email sample into your Outlook email to share with those in your network.
If you have access to the UConn Foundation Mailchimp, use these templates in crafting communication to your audiences. Mailchimp emails must be submitted by March 23rd.
Multimedia and Design
Going all in with all marketing channels for UConn Gives? Below you’ll find everything you need for print marketing, tv monitors and presentations, and video.
Looking for more information on UConn Gives? Download the press release that can be shared with your community.
Video and Multimedia
UConn Alumni will be posting videos to their social media account you can share. If you prefer to post videos directly or to another source, download the files below.
Power Point Slides
Use these slides to advertise UConn Gives and provide information to your supporters and advocates.
General Giving Day FAQ
Need more information? Check out our list of frequently asked questions regarding UConn Gives.
Social Media Challenges
Get ready to win your project some extra funds through available challenges. Challenges will be added to the UConn Gives website up until April 4th.
Stay up to date with the UConn Foundation’s marketing strategy and our suggested marketing timeline for participating projects.
Don’t forget to thank your donors! Download the sample script for an example of how to express your gratitude.