About UConn Gives

For 36 hours on April 4-5, all of UConn Nation will come together like never before to show their support for the University they love and the programs they are passionate about. Gifts can be made between 12 AM on April 4 and 12 PM on April 5.

How to Use This Toolkit

Help us spread the word. This toolkit has all the assets you’ll need to motivate your alumni, students, and donors to support your project. Use the sample files and start promoting your project or UConn Gives as a whole, or download the logo to create your own custom material.

Essentials

This section contains the basic elements needed to start talking about UConn Gives. Download the Giving Day logo, use the boilerplate message below, and start sharing! We’ve provided some key messages to help you get started.

Logos

Access the full suite of logos. Choose the version that works best for you.

i

Boilerplate Messaging

UConn Gives is a 36-hour giving initiative. Uniting UConn Nation in the spirit of Husky pride, each gift made will directly support UConn students and programming, strengthening the University and ensuring its continued success as the state’s flagship University. For more information, visit givingday.uconn.edu.

w

Key Messages

Add these key points to your communication material, or use them as a starting point in crafting your own messages.

Social Media

Utilize the power of social media to get your network excited about UConn Gives. Reach your followers on any social platform using elements below.

Images

Make your social media posts visually impactful with these UConn Gives images.

Sample Posts

Need some inspiration for your social posts? Check out these samples that you can use or adapt for your social media outreach.

t

Social Media FAQ

Need more information? Check out our list of frequently asked questions regarding the social strategy for UConn Gives and social media best practices.

Facebook Frame

A custom UConn Gives profile picture frame is available on Facebook. Search “UConn Gives” to update your photo and encourage your followers to do the same.

Snapchat Geofilters

The UConn Gives geofilter will be available on April 4-5 for those snapping on the Storrs campus.

Email and Web

Speak directly to those in your network through email, or provide broad access to your UConn Gives project on your website. Below you’ll find UConn Gives web button and email templates.

Web Buttons

Make it easy for your supporters to give. Add a button on your website that directly links to your project.

Copy and paste the following code into the back end of your website:

<a class=”btn btn-danger” role=”button” href=”YOUR DIRECT LINK” target=”_blank”>GIVE NOW</a>

Outlook Sample

Copy, paste, and customize this email sample into your Outlook email to share with those in your network.

Mailchimp Templates

If you have access to the UConn Foundation Mailchimp, use these templates in crafting communication to your audiences. Mailchimp emails must be submitted by March 23rd.

Multimedia and Design

Going all in with all marketing channels for UConn Gives? Below you’ll find everything you need for print marketing, tv monitors and presentations, and video.

h

Press Release

Looking for more information on UConn Gives? Download the press release that can be shared with your community.

Video and Multimedia

UConn Alumni will be posting videos to their social media account you can share. If you prefer to post videos directly or to another source, download the files below.  

Power Point Slides

Use these slides to advertise UConn Gives and provide information to your supporters and advocates.

Additional Resources

General Giving Day FAQ

Need more information? Check out our list of frequently asked questions regarding UConn Gives.

Social Media Challenges

Get ready to win your project some extra funds through available challenges. Challenges will be added to the UConn Gives website up until April 4th.

Promotion Calendar

Stay up to date with the UConn Foundation’s marketing strategy and our suggested marketing timeline for participating projects.

Stewardship

Don’t forget to thank your donors! Download the sample script for an example of how to express your gratitude.

Questions? Contact contactus@foundation.uconn.edu.