About UConn Gives
We raised $260,000 from nearly 2,300 donors through last year’s inaugural UConn Gives. Join us in making 2019 bigger and better.
How to Use This Toolkit
Help us spread the word. This toolkit has all the assets you’ll need to motivate your alumni, students, and donors to support your project. Use the sample files and start promoting your project or UConn Gives as a whole, or download the logo to create your own custom material.
Not sure where to start? Review the UConn Gives Prep and Promotion Calendar for a suggested timeline of tactics.
This section contains the basic elements needed to start talking about UConn Gives. Download the UConn Gives logo, use the boilerplate message below, and start sharing! We’ve provided some key messages to help you get started.
Access the full suite of logos. Choose the version that works best for you.
Thousands of reasons to give. One stronger university. UConn Gives is a 36-hour giving initiative, where you can celebrate your favorite aspects of the University through giving. You’re invited to support the funds, schools & colleges, or campuses you’re passionate about and share in the excitement surrounding UConn’s bright future. Together, we will wrap up the gift of an exceptional education for our students. For more information, visit givingday.uconn.edu.
Add these key points to your communication material, or use them as a starting point in crafting your own messages.
Email and Web
Speak directly to those in your network through email, or provide broad access to your UConn Gives project on your website. Below you’ll find UConn Gives web button and email templates.
Make it easy for your supporters to give. Add a button on your website that directly links to your project.
Copy and paste the following code into the back end of your website:
<a class=”btn btn-danger” role=”button” href=”YOUR DIRECT LINK” target=”_blank”>GIVE NOW</a>
Copy, paste, and customize this email sample into your Outlook email to share with those in your network.
If you have access to the UConn Foundation Mailchimp, use these templates in crafting communication to your audiences. Mailchimp emails must be submitted by March 13.
Make a splash on the homepage of your website with one of provided web banners. Don’t forget to link to givingday.uconn.edu.
Going all in with all marketing channels for UConn Gives? Below you’ll find everything you need for print marketing, tv monitors and presentations, and video.
Looking for more information on UConn Gives? Download the press release that can be shared with your community.
UConn Alumni will be posting videos to their social media account you can share. If you would like to share a video to another source all videos can be found on the UConn Gives playlist on our YouTube channel.
Power Point Slides
Use these slides to advertise UConn Gives and provide information to your supporters and advocates.
Flyers and Posters
Post in your area to let people know you are participating in UConn Gives!
Showing gratitude for your donors is a crucial part of UConn Gives. Below you’ll find sample language for print, email, and social media, and best practices for thanking your supporters.
View tips from the Foundation on language, channel, timing, and more.
Sending a personal note is the best way to thank a donor. View a sample letter to get started.
Need more information? Check out our list of frequently asked questions regarding UConn Gives.
Miss the UConn Gives workshop? Need a refresher on the information covered? Don’t worry! View the workshop slides here.
Stay up to date with the UConn Foundation’s marketing strategy and our suggested marketing timeline for participating projects.
Guide to Champion Recruitment
Find your ambassadors to help you spread the word!